Blog vs. Email Newsletter? Which Strategy Works Best
Customers also ask us what works best for their business: Blog vs. Email Newsletter?
In this article, we will describe each technique, including a comparison chart for your analysis and evaluation Blog vs. Email Newsletter, Let’s start with the concept of email newsletters and blogs:
Email newsletters are sent on a regular basis to a select target audience, as decided by you. They include a variety of posts on subjects of interest to recipients.
The goal is to engage readers, develop relationships, and retain top-of-mind communication with a specific audience.
Blogs are kept on your website and are open for anyone to read. Every blog post covers one subject that you believe will be beneficial to site visitors in some way. Blogs will notify customers and prospects, keep your website competitive, and help boost search engine rankings.
Blog vs. Email Newsletter
|A blog remains on your website and everyone can access it.||You send your email newsletter to a particular group of people.|
|Blogs allow you to put yourself and your business as an industry expert.||Email Newsletters allow you to track and target particular groups of readers.|
|Blogs are also used to notify your prospective customers about your product/service and pass them through the sales enclosure.||Email newsletters help to cultivate potential leads and clients and keep the company up-to-date.|
|Blogs are still there. They stay live on the web until you get them down or stop paying for the hosting.||They’re gone once they’ve been sent.|
|The blog post is considered a new web page, growing your scope, visibility, and ranking inside search engines.||Email newsletters are not new websites.|
|Your posts can be spread through social media networks. This sharing helps you to create ties and be more important and accessible to search engines; helping you improve your search results rating.||Your newsletters will be sent to you. However, search engines do not accept email forwards as much as they do for social media sharing.|
Blogs Marketing Strategy
If your website is your home online then the equity-building changes you make over time are your blog posts. With each post, your website is improved by the “eyes” of the search engines.
If your goal is to develop and monetize content on your blog (think lifestyle bloggers, info/course entrepreneurs), your blog’s purpose is to build public engagement.
But the mission is a little different for small business owners like us. Yeah, it’s important to promote interaction with like-minded people, but you don’t really need to do that on your blog. You may communicate with your people on a favorite social media site, or, as I prefer, with my email newsletters.
Blog marketing is the method of hitting the target market for your home business by using a forum. Business owners originally had a blog separate from their blogs, but nowadays you can easily merge the two to make it simpler for you to handle, as well as promote access for visitors.
Many business owners use a blogging platform for both their website and blog, for example, WordPress.
How to Do Blog Marketing:
You can set up a blogging startup and use it to promote your company in a matter of minutes. It will take time to plan and sell ongoingly.
Create a Marketing Strategy for Blogs: What would you post on your blog? Data, updates, tools, and more? How much does your blog get updated? (Weekly, regular … etc.)
Build Your Blog: Decide on and set up your blogging platform, including the flexibility that suits your business. To maintain continuity, make sure to use the same logo on your blog as on your website (if you have a different website). If you are using a free blog platform (not recommended for corporate blogging), have a domain name pointing to the site to make it easier for customers to access your site.
Fill your blog with ASAP Many Entries: Readers don’t like reading a blog with only one or two entries. Quickly add 10 or more posts to start, then turn to your daily schedule for the post.
Market Your Blog: Incorporating social media into your blogs is really simple so that your blog posts go out to your followers. Also, include your blog in your marketing materials.
Respond to Comments: Note that blogs are interactive, so people can ask questions, give feedback, or express their views. Suppress spam messages.
Encourage Email Signups using your Blog. Signups are another perfect way to keep people involved in your company back on your blog, which provides them with more opportunities.
Email Marketing Strategy Plan
It’s not easy to effectively manage email marketing, particularly when you have several email campaigns running at once.
The importance of email marketing is clear, so it’s not shocking that the tool is being leveraged by several departments within the company. This leads to lots of moving pieces to remember and lots of interested parties to please. It also raises the risk of mistakenly sending the same person several emails in one day.
One thing is clear: if you’re going to be effective in email marketing, you need to have a well-planned marketing strategy in place; one that sets targets explicitly and sets out the path to accomplish them.
Somewhat will lead the team towards success.
How to do email marketing?
Manage email marketing than with CoSchedule
If you’re new to CoSchedule, handling every aspect of your marketing is the only marketing suite you need.
It also integrates into your email strategy with famous email marketing services that offer you the ultimate exposure, so you’ll never send multiple emails to the same person again in one day.
You may use CoSchedule Email Marketing to:
Integrate easily into your chosen email marketing tool. Strong email networks and you have come to know and enjoy yours. Why give this up? CoSchedule integrates with your favorite channels so your email marketing isn’t isolated from the rest of your marketing campaigns anymore.
Write subject lines of email deserving of a click each time. The amazing Email Subject Line Tester from CoSchedule is built-in right in, so you can refine and perfect a single subject line to push more opens, clicks, and conversions.
Make your Whole marketing campaign completely clear. Disjoined marketing content is the worst, and frequently switching from screen to screen. With CoSchedule’s email marketing, all of your email promotions live on your single marketing calendar — giving you full insight into your marketing plan and individual initiatives.
Email Marketing Benefits
Here is the list of email marketing benefits:
- Targeted and personalized content. …
- Build credibility. …
- Better brand recognition. …
- Boost sales. …
- Stronger customer relationships. …
- Optimize your time and budget. …
- Metrics to learn what works. …
- Increased traffic to your website.
Best Email Marketing Tools
Tendencies and platforms of marketing change over time. While some trends are coming and going fast, one of the platforms that have stayed more or less the same is email. In reality, email remains the top content marketing platform for B2C and B2B marketers alike. It is used by 87 percent of B2B marketers and 77 percent of B2C marketers to feed their audiences.
- HubSpot Email Marketing
- Benchmark Email