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IN A MESSAGE
Customers see social media platforms as service channels to directly communicate with their service-providers. These networking and communication platforms, create a voice for your company and allow customers to post comments on and get personalized replies from you, rather than a robotic message.
Brand loyalty and customer satisfaction make your business powerful. But it all boils down to communication. When you post on social media, and reply to queries professionally and politely, it helps users regard you better. Regular interaction shows customers that they are important to you, and a vocal, satisfied customer, who genuinely appreciates your product or service is your best credential.
Be aware also of your “similar-but-different” competition as knowing them better works best for you. Research them at the same time you’re researching your customers; chances are your customers are interacting with competitors simultaneously. Having the right information helps your company provide assistance to fill voids in competitor services and keep your customers happy.
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Social media marketing
It strategy involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. These platforms have huge business potential because of their sheer numbers; Facebook alone has more than 1.3 billion daily online users.
It is important to know that 97% of marketers use social media and 78% of salespeople outsell their peers by using social media for their business. The benefits extend far beyond increasing sales. Still, a lot of small businesses are unaware of the benefits. 50% of small businesses are not using social media for self-promotion.
Through Demographics
Having a social media presence makes it easier for customers to find you and connect with you. But what’s even more important, knowing your customers. Know who your target demographics are, gather social media statistics on them and use existing data to estimate who’s interacting with your business and who’s a good prospect.
These details helps create useful character personas to understand your customers and find points of interest for them. Once engaged, your chances to upsurge customer retention and loyalty increase. Who wouldn’t want to develop a loyal customer base? Customer satisfaction and brand loyalty typically go hand in hand. It is imperative to engage with your customers often. Social media does not just introduce your product, it also promotes campaigns.
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